Strategic planning

Websites need to have a clearly defined purpose. For most organisations, just being on the web is no longer enough.

Before building a website, organisations need to have a thorough understanding of their current and future online needs and identify the technologies that will help them meet those objectives. Organisations also need to develop strategies for ensuring the site can be maintained, and identify the resources that maybe required.

The social-networking revolution has opened up exciting new ways of engaging site users, but doing something just because others are doing it may not be the right approach.

Web Usability can help you:

• Identify your online aims and develop strategies for achieving them
• Identify the primary and secondary target audiences of a site
• Identify the web technologies that are best suited to meet your needs
• Prepare a project schedule and scoping document